At Compliance Risk Concepts, I manage a wide variety of social media platforms such as LinkedIn, Facebook, and Twitter with one distinct visual style. The content I design on behalf of the company has mostly been a healthy mix of organic content and paid content. My responsibilities include writing the captions and designing the graphics for each of our social media posts and I deliver daily analytics for each of our campaigns. Since Compliance Risk Concepts is a B2B business, our most successful platform has been LinkedIn. When I started at Compliance Risk Concepts, the LinkedIn company page had approximately 700 followers. After taking over, I've brought our follower count up to nearly 2,500 followers, which I accomplished by increasing the amount of both organic and paid content I posted. Each of the strategies I implemented on LinkedIn were also leveraged in distinct Facebook and Twitter campaigns. My most successful campaigns have been the “Online Virtual Business Cards” campaign and our “Service Models and Verticals” campaign, which have been helpful in finding new leads/clients as well as bringing brand awareness to our followers. I also like to post third-party articles on trending topics in the financial services industry to keep our followers engaged and updated. Below are examples of our past campaigns both organic and paid.